Our Motivation

Fashion is the second-most water consuming industry. It is responsible for up to 10% of global carbon emissions. Most clothing is exported for sorting, causing Canadian waste to end up abroad.

We built Secnd as a means to reduce the impact of the fashion industry, working towards more responsible consumption and production.

Secnd Motivation

Our Story

Motivated by our passion for sustainable fashion and small businesses, Secnd was created in 2024. We saw a huge potential in the thrifting industry, where a lack of automation and innovation was inhibiting growth.

By surveying consumers and industry partners, we discovered what was wrong with the current system and got to work.

Secnd Story

Team

Anirudh Kalia profile

Anirudh Kalia

Co-Founder / CEO

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Geoff Yuen profile

Geoff Yuen

Co-Founder / CTO

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Eduard Haertel profile

Eduard Haertel

Co-Founder / COO

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Ahmad Ayaz Amin profile

Ahmad Ayaz Amin

Intern / Software Engineer

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