July 16, 2025 • Eduard Haertel
How Vintage Dealers Increased Revenue by 17% Using AI
See how leading vintage clothing stores are automating SEO, inventory management, and pricing with SECND.
Stories from the Frontlines ofResale Infrastructure
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July 5, 2025 • GOAT Vintage Hamilton
Scaling Upcycling: The GOAT Vintage Hamilton Story with SECND
Think upcycling isn't scalable? GOAT Vintage Hamilton proves it is. Discover how this thriving wholesale operation in Canada is transforming vintage, achieving zero waste, and leveraging SECND to manage unique inventory at scale.
June 12, 2025 • Coffee and Clothing
Photo to Store: The Future of Vintage Inventory Management
How AI image-processing is changing the game for unique-SKU sellers. A Toronto case study.
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More stories and insights from the resale community
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TBD • SECND Team
Cross-listing Tools Are Solving the Wrong Problem
Why Vendoo, List Perfectly, and other cross-listing giants are missing the point. The real challenges facing resellers go far beyond basic marketplace listings.
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TBD • SECND Team
Most Resellers Don't Know They're Already Dead
Less than one in six resellers know the AI tools exist that could save their businesses. While 75% of new eBay sellers fail within 30 days, the competition is restructuring around AI.
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August 12, 2025 • No Spot Vintage
How No Spot Vintage Figured out Online Sales Immediately
Within two months of opening their Kensington storefront, No Spot Vintage generated online revenue equivalent to 10% of in-store sales. Discover their born-omnichannel strategy.
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August 12, 2025 • Archive Threads
Multichannel Optimization without the Inventory Headache
Premium vintage sellers face an impossible choice: optimize for each platform and risk inventory chaos, or sync cleanly and watch conversions tank. Archive Threads found a systematic solution.
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TBD • Eduard Haertel
The Future of Resale E-Commerce
Trends, predictions, AI and how to stay ahead in the evolving resale market.
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Coming Soon
TBD • Geoff Yuen
SECND Founder Journal: From Thrifting to Tech
Follow us on our journey - building a better vintage e-commerce companion from scratch.
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And 6 more stories in development...
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